Blog Bloke: Building Trust With E-Mail Newsletters - Blog Business Success radio

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Long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. Blog Bloke provides advice for developing trust in the newsletters through open dialogue and authentic action. Blog Bloke points out some of the mistakes made by many brands and marketers that lose trust and hurt the brand reputation. Blog Bloke also presents ideas for offering useful information through the newsletter so it is not just a sales flyer that no one reads. He also describes how combining the newsletter with your blog will add even more valuable information for the audience. Blog Bloke offers advice for not losing trust by selling email addresses, making false or misleading claims, and for delivering on your promises. Learn how to use email newsletters to build trust, engage your audience, and build your brand image the right way.

BlogBloke is my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, October 15, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. You will learn:

* Why e-mail newsletters are still effective tools for building brand trust

* How to ensure your newsletter is authentic and maintains trust

* How to provide valuable information through the newsletter

* How a newsletter can work with your blog to offer content to your audience



Blog Bloke (avatar left) has worked in journalism and as a programmer in the computer industry before most had heard of Bill Gates or Steve Jobs. A crusader at heart, he switched to law and soon made a name for himself as a successful litigation expert and mediator, helping folks who under normal circumstances can't afford justice.

A geek in every sense of the term, he carried his passion for helping others and computers into blogging that he helped pioneer. In those days there was no such thing as Wordpress or RSS newsfeeds for blogs. Having created the "Blog Tips" niche, his blog is an outstanding resource for helpful blogging tips and how-to tutorials. He has a reputation for being a straight shooter, his sharp wit and an outspoken champion for online ethics. He is bullishly pro blogging, social media, an outspoken advocate for online rights, security and technology issues.

Tech Editor and Author, BLOGBloke has been quoted in the Washington Post, New York Times and CBS News. Here are just a few of the comments that his readers have made:

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.





To call in questions for my guest, the number is: (347) 996-5832

Let's talk with long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. Blog Bloke provides advice for developing trust in the newsletters through open dialogue and authentic action. Blog Bloke points out some of the mistakes made by many brands and marketers that lose trust and hurt the brand reputation. Blog Bloke also presents ideas for offering useful information through the newsletter so it is not just a sales flyer that no one reads. He also describes how combining the newsletter with your blog will add even more valuable information for the audience. Blog Bloke offers advice for not losing trust by selling email addresses, making false or misleading claims, and for delivering on your promises. Learn how to use email newsletters to build trust, engage your audience, and build your brand image the right way on Blog Business Success Radio.

MEMEnomics: The Next Generation Economic System by Said E. Dawlabani - Book review

MEMEnomics

The Next Generation Economic System

By: Said Elias Dawlabani

Published: September 17, 2013
Format: Hardcover, 320 pages
ISBN-10: 1590799968
ISBN-13: 978-1590799963
Publisher: SelectBooks










"Memenomics is based on the natural evolutionary concepts that define individuals, institutions, and cultures as value systems memes or vMEMES and offers economic solutions that are congruent with these memetic codes",writes entrepreneur and the leading expert in the value-systems approach to economics, Said Elias Dawlabani, in his brilliant and revolutionary book MEMEnomics: The Next Generation Economic System. The author describes the principles of memenomics as an alternative economic approach to the rigid and very artificial ideologies that dominate and stifle economic and leadership change to meet the challenges posed by modern capitalism.

Said Dawlabani recognizes that the problems facing leaders today cannot be solved with the methods of the old paradigm. The author points out that existing economic and political ideologies are insufficient to meet the challenges of the twenty-first century. Said Dawlabani proposes utilizing the concept of value systems as a guide to the historical ebb and flow of values within capitalism. With this understanding in place, the author provides his blueprint for transforming the existing economic system. That fresh approach is in the form of memenomics, framed on the natural evolution of economic systems, to create the next phase of capitalism.

Said Dawlabani (photo left) understands that economic systems theory and analysis has moved away from the necessary holistic and societal level of thought. The author presents the idea of value systems as memes, and their evolution and organic growth, to form the overarching basis of a culture. While other economic theories tend toward rigidity and an inability to forecast the future reliably, memenomic principles are designed to predict the evolution of human thought and activity, environmental changes of all types, and human value transition.

Said Dawlabani offers an open values systems approach that considers the entirety of the system of leadership. The historical analysis provide for an examination of previous approaches including the failure of trickle down economic theory. The authors presents the importance of integrating human culture and values to meet the challenges of the modern capitalist system. The author divides the book into three major sections to provide a framework for study of the cultural values systems theory as follows:

* A whole systems view on the evolution of economies
* History of the value of a subsistence economy
* The platform for functional capitalism

For me, the power of the book is how Said Dawlabani combines a comprehensive examination and framework for his cultural values systems economics, with the prescriptive approach necessary for leaders to make the transition to the new economic paradigm. The author considers the societal culture and human values to form integral parts of the economic system. This inclusive approach to economic theory is lacking in the mainstream economic thought that has become conventional wisdom. The author demonstrates the historic and current failure of those isolated theories.

Said Dawlabani shows clearly how a cultural values systems theory is essential for navigating the current economic crisis, and to break the deadlock that has stifled the capitalist system. The author understands that economists must remove the rigidity of their theories, and consider societal and cultural evolution as an integral part to a holistic understanding of the economic system. With the road map offered by Said Dawlabani, the opportunity arises to establish a new form of leadership in both government and the private sector. The author also provides examples of where that transition is already taking place, and that existing economic theory is unable to cope with or describe the transformation.

I highly recommend the groundbreaking and very important book MEMEnomics: The Next Generation Economic System by Said Elias Dawlabani, to any business leaders, political leaders, public policy makers, economists, economics students, and anyone serious about establishing a more realistic economic system based on the ever evolving human culture, society, and environments. This book takes a whole systems approach to the challenges posed by the rapid changes taking place within government and the capitalist system.

Creative You by David B. Goldstein & Otto Kroeger - Book review

Creative You

Using Your Personality Type to Thrive

By: David B. Goldstein, Otto Kroeger

Published: July 2, 2013
Format: Paperback, 320 pages
ISBN-10: 1582703655
ISBN-13: 978-1582703657
Publisher: Beyond Words








"In this book, you will happily discover it wasn't your fault if you've not yet learned how to fully utilize your creativity, because we're all naturally creative",write internationally known artist and entrepreneur, David B. Goldstein; and pioneer in practical applications of psychological type, Otto Kroeger, in their personality based and empowering book Creative You: Using Your Personality Type to Thrive. The authors describe how everyone is creative, but that their creativity is related to their personality type, and with that match in place, individual creativity is unleashed.

David Goldstein (photo left) and Otto Kroeger understand that people who believe they have no creativity lacked the tools to develop their skills. If they had the tools for creativity, they were all too often not taught how to use them, or discouraged from creative thinking entirely. The authors provide the good news that everyone is capable of creativity, and that the techniques for creativity are learned skills.

The authors go even farther, and demonstrate how different personality types are creative in very different and exciting ways. The learned skills of creativity, according to the authors, can be even more finely tuned and individualized as a result of matching personality type with the appropriate creative tools and techniques.

Otto Kroeger (photo left) and David Goldstein present an important series of new ideas that rebuttal the most common misconceptions about the nature of creativity and creative people. The authors stress that everyone has the capability of being creative, and the book contains the personality type matched skills to achieve unlimited levels of creation. The authors offer the concept that people can not only learn from the arts, but go well beyond the in all areas of life and work.

The authors utilize the Myers-Briggs Type Indicator (MBTI) as the basis for recognizing and understanding the personality types of each individual. The MBTI system emphasizes that there are no bad personality types, but simply locates the differences to ensure that the appropriate creativity tools and skills development is matched to each personality type. The authors cover the following overarching areas in the book's three parts as follows:

* Meeting your creative self
* The sixteen creative types
* Cultivating courageous creativity

For me, the power of the book is how David Goldstein and Otto Kroeger combine a comprehensive personality based framework for establishing creativity, and provide the practical tools and techniques appropriate for each of the personality types. The authors provide an empowering alternative, not only to the misconceptions about creativity as being confined to a select few, but to the idea that one method of creative thinking will work for everyone. The authors offer a fascinating and well considered use of the Myers-Briggs Type Indicator (MBTI) for facilitating different creative styles and techniques for different people.

The authors identify, through application of the Myers-Briggs Type Indicator (MBTI), of how individuals prefer to think and act creatively. Through recognition of the different personality styles, strengths and weaknesses in team members can be identified to maximize the team skills. The authors go far beyond the usual concept of one creative technique for everyone, and tailor the skills to the individual. At the same time, the book contains an important section of developing personal creativity, for finding the ideal personal creative outlets, and for encouraging creativity in children.

I highly recommend the very comprehensive and hands on book Creative You: Using Your Personality Type to Thrive by David B. Goldstein and Otto Kroeger, to any business leaders, managers, entrepreneurs, artists, writers, educators, students, parents, and anyone who is interested in enhancing and developing their creativity skills. This book will help you match your personality type to the right skills and techniques for you.