Listen to Wayne Hurlbert on Blog Talk RadioInnovation catalyst, founder of
EDIT Innovation, and author of the brilliant and transformational book
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything,
Matthew E. May describes how in the current age of excess, the best approach is one where less is better. Matthew May provides offers an alternative approach to the ever increasing clutter and add-ons that are part of the conventional innovation process. In its place, Matt May recommends understanding when to remove the right things, and also when to make that timely reduction. Matt shares his six laws of subtraction that offer different ways of looking at problems, thinking creatively, and developing better innovations. Learn how to utilize these six laws to establish a clear competitive advantage over other businesses who continue to base their innovation process on conventional wisdom.
Matthew May is my internet radio show guest on
Blog Business Success; hosted live on
BlogTalkRadio.
The show airs live on
Thursday, February 7, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Innovation catalyst, founder of
EDIT Innovation, and author of the brilliant and transformational book
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything,
Matthew E. May describes how in the current age of excess, the best approach is one where less is better. You will learn:
* Why the addition of more and creating excess is the wrong innovation approach
* How to do better with less, and how better is unlimited
* How the six laws of subtraction will transform your innovation process
* How to put the six laws into action within your organization
Matthew E. May (photo left), founder of
EDIT Innovation believes he has the best job in the world: part creativity coach, part innovation catalyst. Matt works with creative teams all over the world, helping them track down elegant solutions to complex problems. On matters of innovation and design strategy he is a close advisor to senior management of companies such as Toyota, ADP, Intuit, and Edmunds.com.
He is the author of four critically acclaimed, award-winning, and/or bestselling books on business innovation:
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything (McGraw-Hill, ©2013). 800CEORead bestseller.
The Shibumi Strategy: A Powerful Way to Create Meaningful Change (Jossey-Bass, ©2011). Gold medal winner, Axiom Award for Best Business Fable.
In Pursuit of Elegance: Why the Best Ideas Have Something Missing (Crown Business ©2009, 2010). Named to 2009 BusinessWeek Best Books in Design and Innovation list.
THE ELEGANT SOLUTION: Toyota's Formula for Mastering Innovation (Free Press, ©2007). Winner, Shingo Prize for Research.
Matt is a regular contributor to Harvard Business Review blogs, Fast Company Design, OPEN Forum Idea Hub, and University of Toronto's The Rotman Magazine. His articles have appeared in frog design's Design Mind, Thinkers50.com, MIT/Sloan Management Review, Strategy+Business, Quartz, and USAToday.
Matt's work has been featured or mentioned in The New Yorker, The Wall Street Journal, The New York Times, Fortune, USA Today, Bloomberg BusinessWeek, Time, Forbes, INC magazine, Fast Company, Wharton Leadership Digest, CIO Insight, American Enterprise Institute, The Miami Herald, and The Los Angeles Times. He has appeared on numerous radio shows, television, and online shows, including MSNBC, NPR, and ESPN.
Matt received his training in design thinking from the Stanford d school, holds an MBA in Marketing and Organization Design from The Wharton School, as well as a BA in Social and Behavioral Sciences from Johns Hopkins University, but he considers winning the The New Yorker cartoon caption contest as one of his proudest and most creative achievements.
My book review of
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything by Matthew E. May.
My book review of
The Shibumi Strategy: A Powerful Way to Create Meaningful Change by Matthew E. May.
My book review of
In Pursuit of Elegance: Why the Best Ideas Have Something Missing by Matthew E. May.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the
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To call in questions for my guest, the number is:
(347) 996-5832Let's talk with innovation catalyst, founder of
EDIT Innovation, and author of the brilliant and transformational book
The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything,
Matthew E. May describes how in the current age of excess, the best approach is one where less is better. Matthew May provides offers an alternative approach to the ever increasing clutter and add-ons that are part of the conventional innovation process. In its place, Matt May recommends understanding when to remove the right things, and also when to make that timely reduction. Matt shares his six laws of subtraction that offer different ways of looking at problems, thinking creatively, and developing better innovations. Learn how to utilize these six laws to establish a clear competitive advantage over other businesses who continue to base their innovation process on conventional wisdom on
Blog Business Success Radio.